Braze, a leading customer engagement platform that delivers messaging-experiences across push, email, apps, and more, unveiled its new NYC headquarters fitted with advanced AV systems designed and built by USIS AV.
As a growing, built-in-New York marketing firm, revolutionizing the way brands engage with their customers, Braze sought a new workplace experience that would further enhance & support the way their teams connect, collaborate, and innovate. Equally important to the launch of their new HQ was capturing a vibrant culture, high standards, equity of experience for a hybrid work model, and the power of teamwork.
The two-floor 92,000sqft HQ build-out included AV, IT network & communications infrastructure, and security systems designed & built by USIS. Spaces & solutions included: town hall & café space with operator booth & reception area overflow, divisible conference room, multiple 20, 14, 12, 10, 8, and 6-seat conference rooms, (13) huddle rooms, open collaboration areas, Marketing studio, employee amenity spaces including (5) lounges and a pantry & game room, 1 and 6 person pod rooms, IT helpdesk area, room reservation system, and background music system.
The new HQ reflects Braze’s commitment to providing the best workplace experience possible, so their most valuable asset: their people, are empowered to do their best work.
A highlight of the space is the Café/Townhall with operator booth, designed for company events, all hands meetings, and a community space for ad hoc collaboration and socializing with video streaming & recording, video conference, and content share/presentation capabilities. There are (3) Planar 136” direct-view LED walls, (6) Planar 55” LED displays for confidence monitors and extended audience coverage, (3) PTZ cameras with presenter auto-tracking & camera control console, Epiphan streaming video encoder & recorder to support multiple streaming protocols, multiple HDMI wall-plate connections, Extron 32x32 switcher, (6) Shure wireless microphones including handheld and over-the-ear, Catchbox throwable microphone cube custom-branded for Braze, (24) miniature hanging microphones for the audience, Biamp audio DSP processor, Yamaha Dante-enabled live mixing console, Listen Technologies assisted listening system, (8) ceiling-mounted 1 Sound Contour horn-loaded point source speakers with rigging system and fly bars, (4) ceiling-mounted 1 Sound compact subwoofers, (2) Sonos streaming audio players, (2) Powersoft 4-channel amps with DSP, (6) Sonance pendant speakers in reception area, and Extron control system with wall-mounted and table-top touch panels and system processor.
PROJECT CREDITS
Markets: Software, MarTech, AdTech, Built in New York
Interior Architect: HOK
Construction Management: Gardiner & Theobald
Photo Credits: © Braze